maack_cassie_resume.pdf |
Experience
Social Media Content Strategist
Sling TV
Denver, CO/August 2019 - June 2020
Crispin Porter + Bogusky
Boulder, CO/November 2018 - August 2019
Clevver Media
Los Angeles, CA/March 2017 - August 2017
Yoga Journal
Boulder, CO/June 2016 – July 2016
Loveland Reporter-Herald
Loveland, CO/January 2015 – May 2015
Rocky Mountain Student Media
Fort Collins, CO/May 2015 – May 2016
Sling TV
Denver, CO/August 2019 - June 2020
- Generated regular reports based on our primary KPIs for continued optimization across Sling's social channels
- Produced and published content at the X Games resulting in 100K organic impressions
- Developed strategic test plan to optimize paid social and digital efforts
- Utilized Facebook Groups to increase organic engagements by as much as 200%
Crispin Porter + Bogusky
Boulder, CO/November 2018 - August 2019
- Developed and implemented social media strategy for Hershey brands and Jose Cuervo
- Oversaw the production of digital assets to ensure the implementation of platform-specific optimizations
- Led real-time social response strategy for Hershey
- Produced analytical and competitive reports for various brands
- Provided creative teams with social inspiration and insights during creative briefings
Clevver Media
Los Angeles, CA/March 2017 - August 2017
- Managed 3-6 daily story assets and YouTube uploads for Clevver News Cut down YouTube videos to make them Facebook friendly
- Videos averaged over 100,000 views on Facebook in 24 hours
- Produced content for Clevver's Snapchat and Instagram Stories
Yoga Journal
Boulder, CO/June 2016 – July 2016
- Developed and implemented social media strategy for YouTube and Pinterest
- Increased Pinterest following by 4,000 followers
- Wrote “Out There” blogs for upcoming yoga events
- Directed search engine optimizations of old articles using WordPress
Loveland Reporter-Herald
Loveland, CO/January 2015 – May 2015
- Covered local entertainment including events at the Rialto Theater
- Promoted articles on social media
- Reported on health inspections, weather and politics
Rocky Mountain Student Media
Fort Collins, CO/May 2015 – May 2016
- Grew audience to over 1,000 viewers in four episodes
- Managed relations between production staff, talent and sponsors
- Acquired a monthly budget
- Read and approved all sketches
- Oversaw the productions process from start to finish
Skills
- Adobe Premiere
- Adobe Photoshop
- Google Analytics Certification
- WordPress
- Social Media Analytics & Reporting
- Proficient in HTML
- Hootsuite
- NetBase
- Hypr
- Copywriting
- Strategy and content creation for:
- YouTube
- Blogging
- Expert knowledge of AP Style
Education
Bachelor of Arts/Journalism and Media Communications
Colorado State University
Fall 2016
Colorado State University
Fall 2016