During my time at Clevver, I regularly produced content for Facebook. I took videos from Clevver's YouTube and worked with an editor to optimize them for Facebook. This included adding subtitles, making it square and shortening it significantly. Videos typically received around 100,000 views on Facebook in 24 hours.
I created memes for Clevver's Facebook, which regularly received millions of views and high levels of engagement. Top-performing memes gave us further insight into the interests of our audience.